CRM Systems Industrial Companies Inter Organizational PDF Ee42c9dac

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CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects PDF




by A. Perna : CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects

ISBN : #1137335653 | Date : 2014-03-28

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PDF-d0f85 | CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems…. CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects


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[Pub.17JNU] CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects PDF | by A. Perna


CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects by by A. Perna

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